Language, Society

Talk from the real world #6: Riding the Maltese lexis

“Rajtek fuq l-Arriva ftit ilu.”

“I saw you on the Arriva some time ago.”

It seems that Arriva is going the Telecell way. The latter was the name of the company which introduced mobile telephony to Malta. It enjoyed a monopoly for a number of years and today, even though the name is officially no more, some locals refer to their mobile phones as a Telecell (see: Retro communication). Now it appears that the much maligned company which tried to run the Maltese public transport system for a brief 2-year period  – Arriva – has become a synonym for “bus”.

Derided though the company was, its name is now riding into the Maltese lexis.

 

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